insights
Insights
Thinking in public. Fifteen essays from the builder’s seat.
01Reverse Engineer AnythingAny website, any app, any pricing or SEO strategy can be decoded in an afternoon. Copying is no longer an achievement; the edge lies in transferring.02Two Skills, Thirty StudentsTeaching AI to first-semester founders at the University of St. Gallen: two skills instead of ten tools, applied live to their own projects.03Speaking at AI Open House BaselOn 25 September I was on stage at the AI Open House in Basel, part of the Swiss AI Weeks: documents, finally intelligent, shown live.04The AI BubbleHard facts on the current hype: where capital chases narratives, where value is real, and what builders should rethink.05Why Communication MattersWhat is said and what is done: my own mistakes in partnerships, and the communication I had to learn.06Partnership, Trust, IntegrityDeals are signed on paper. Businesses are built on trust: the only strategy that compounds.07The Inside ViewWhy I left consulting for the operator seat — and what six subsidiaries taught me about real transformation.08Attitude Beats SkillsSkills can be taught. Attitude cannot. Why work ethic outperforms the perfect CV.09ReplaceableThe most honest lesson the corporate world taught me: however much you give, you are replaceable. What that changes.10Wake-Up CallsOn the challenges you do not choose: what they take, what they leave behind, and why I learned to love the dark phases.11Building a Team in PrishtinëNearshoring done right: how I built a team in Kosovë — and why proximity of culture beats proximity of geography.12One SystemLessons from harmonising six subsidiaries into one process landscape — the unglamorous truth about integration.13Built in SilenceStarting the eksperts in the evenings while employed — on building quietly until it can stand.14Teaching AI for Health and AdministrationWhat I teach at CAAIE — bringing AI literacy to the sectors that need it most and adopt it slowest.15From Broker to FintechTransforming a classical Swiss mortgage business into a digital platform — the HYPOTEQ playbook.16White-Label ThinkingWhy an agency should productise — and what building PAGEMAKER24 taught us about repeatability.17Documents Are DataDocuVisio and the GwG moment: why document intelligence is the quiet revolution in Swiss compliance work.18What NGOs Taught Me About SoftwareYears of building Salesforce solutions for global non-profits — and the engineering lessons that came back with me.
let’s talk
Let’s
talk.
For projects, partnerships, speaking or teaching: one conversation, no pitch. Thirty minutes, and you will know whether we should work together.