November 2023: I registered the eksperts while still carrying full responsibility at BBC group. For five months, the company existed in evenings, weekends and early mornings — built in silence, until March 2024, when I went all in.
Why silence
Announcing a company is easy and feels like progress; it is neither. Silence kept the pressure where it belongs — on the work. First clients, first delivery, first proof that the model carries weight. When I finally spoke about it, there was something to point at instead of something to promise.The double load
Those months were brutal and clarifying. Doing both jobs honestly meant absolute discipline: my employer got my full working day, the eksperts got everything around it. It also meant the decision to leave was made with evidence, not hope — revenue existed, partners existed, the Prishtinë bridge existed.What I would tell other builders
Do not quit on a dream; quit on data. Use the employed months to test the riskiest assumption, not to design logos. And keep integrity absolute — no client conflicts, no grey zones, no stolen hours. How you leave one chapter is the reputation you carry into the next.Some things need an audience to exist. A company is not one of them. Build quietly. Launch loudly. In that order.