E-commerce is where every discipline I work in collides: product data, payment flows, logistics processes, marketing funnels and UX — all in one system that must not break on a Saturday evening.
My angle is the process behind the shop: connecting storefronts to CRM and ERP realities, automating the path from order to invoice to service, and making sure the marketing promise survives contact with the checkout. A beautiful shop with broken master data is a complaint generator.
Through the eksperts I bring this to Swiss SMEs pragmatically: platform choice by business model rather than fashion, honest build-versus-SaaS decisions, and launches scoped so that the first sale funds the second iteration.
Commerce is also the fastest feedback loop in digital business — the numbers arrive nightly and negotiate with nobody. I like working where reality reports in daily.
Let’s
talk.
For projects, partnerships, speaking or teaching: one conversation, no pitch. Thirty minutes, and you will know whether we should work together.